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The Entrepreneur's Identity Standard

Overview

Publisher
eBooks2go, Inc.
Released
November 12, 2020
ISBN
9781545752739
Format
ePub
Category
Nonfiction

Book Details

The Entrepreneur's Identity Standard solves the psychological problem of how tech start-up entrepreneurs deal with strategic decision-making processes in their ventures based on how they see themselves. A pioneering doctoral study carried out by the author at a digital tech incubator in the UK serves as the basis for this book. That is why there is a significant number of real-life examples from one-to-one interviews with tech founders.

Author Description

Dr. Tatiana Kukova holds a PhD in Social Psychology of Entrepreneurship from the Department of Economics, Finance & Entrepreneurship, Aston Business School (ABS), Aston University, Birmingham, UK. Her sophisticated theoretical model explained a conflicting relationship between a father as a former entrepreneur and a daughter as a successful entrepreneur in the context of the Goldman Sachs 10,000 Small Businesses UK programme based at Aston Centre for Growth. Dr Kukova prepared this case study for a group of academics at ABS when she was a doctoral researcher. Tatiana lived in the UK for 11 years before moving to Moscow, Russia, in 2018.

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